With the nature of Google’s business being search and the fact that more than 90% of online journeys start with the use of a search engine, it should come as no surprise that the various search engines provide their own local business listings.
Google refers to its local business listing platform as Google My Business. The resulting Google My Business listings include a business’ name, address, phone number and website. This business listing information is available through a variety of Google properties — including Google Maps. In fact, Google My Business offers everything you need for a potential customer to find and use your services, buy your products or visit your business.
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